Accommodation and responsible tourism: the major actors get involved
Many accommodation providers are putting in place initiatives to reduce the environmental impact of their business, favour local economic development and promote a policy of social awareness. Their actions take a number of forms:- Environmental: green building and use of renewable energies (with HQE or 'high environmental quality' certification), environmental hotel management.- Economic and social: human resources policy, supplier relations, local development.
Accor – Earth Guest programme:In 2006, Accor launched the Earth Guest programme, consisting of two parts: corporate social responsibility and environmental responsibility. Aims in connection with reducing waste, water and energy consumption were defined. At corporate level, Accor is committed in particular to a programme to combat the sexual exploitation of children, works to promote human rights, and gives special attention to health issues.Pierre et Vacances – Sustainable Action Plan: At the beginning of 2008, the French holiday group reinforced its commitment to sustainable development by launching its Plan d’Actions Durables [Sustainable Action Plan, or PAD] and renewing its partnership with WWF-France for a further three years. This three-year plan includes commitments and sets goals in three major areas: the fight against climate change, the preservation of natural resources and the strengthening of its policy of social responsibility.Nouvelles Frontières:Since 2005, the Nouvelles Frontières group has been driving sustainable change in its Paladien Hotels, through water recycling, low-energy light bulbs and selective waste sorting. As a result, in 2007, its hotels in Maganao (Guadeloupe) and Grand Bleu (Corsica) obtained ISO 14001 certification. Workshops on the theme of the environment are laid on at its children’s holiday clubs.Best Western Hotels – Best Western Group:The world’s largest chain of independent hoteliers plans to convert 15% of its hotels to the European Ecolabel within ten years. Eight out of 270 hotels in France already hold the label, including the Marina in Saint-Raphaël.Club Med Village in Opio – Opio en Provence:The Club Med Village of Opio en Provence, near Grasse, in Alpes Maritimes, is the first holiday village in France to obtain the European Ecolabel, for undertaking a series of actions aimed at reducing its environmental impact. Over 40% of its electricity supply comes from renewable sources, it has a high-efficiency air-conditioning system, uses low-energy light bulbs, the village is equipped with heat pumps and a system of heat-recovery chillers, and it has a selective waste sorting system in place.Huttopia: Huttopia has developed a concept for camping in the countryside or in the mountains, in tents, chalets or caravans, on sites at the heart of nature. The Huttopia camping concept is based on a strong commitment to environmental preservation, in particular through the use of natural materials, accommodation built on piles, and respect for natural vegetation.Ethic Etapes: Since 2005, Ethic Etapes has put in place a sustainable development strategy for its network of 43 accommodation sites for young people. The strategy is set around three points:- Environmental management of member establishments.- Local economic development: revitalising desertified rural areas and developing tourist zones.- Social practices: promoting tourism for all and combating exclusion.