Accommodation and responsible tourism: the major actors get involved

Accommodation and responsible tourism: the major actors get involved

Many accommodation providers are putting in place initiatives to reduce the environmental impact of their business, favour local economic development and promote a policy of social awareness. Their actions take a number of forms:
- Environmental: green building and use of renewable energies (with
HQE or 'high environmental quality' certification), environmental hotel management.
- Economic and social: human resources policy, supplier relations, local development.

Accor – Earth Guest programme:
In 2006, Accor launched the Earth Guest programme, consisting of two parts: corporate social responsibility and environmental responsibility. Aims in connection with reducing waste, water and energy consumption were defined. At corporate level, Accor is committed in particular to a programme to combat the sexual exploitation of children, works to promote human rights, and gives special attention to health issues.

Pierre et Vacances – Sustainable Action Plan:
At the beginning of 2008, the French holiday group reinforced its commitment to sustainable development by launching its Plan d’Actions Durables [Sustainable Action Plan, or PAD] and renewing its partnership with WWF-France for a further three years. This three-year plan includes commitments and sets goals in three major areas: the fight against climate change, the preservation of natural resources and the strengthening of its policy of social responsibility.

Nouvelles Frontières:
Since 2005, the Nouvelles Frontières group has been driving sustainable change in its Paladien Hotels, through water recycling, low-energy light bulbs and selective waste sorting. As a result, in 2007, its hotels in Maganao (Guadeloupe) and Grand Bleu (Corsica) obtained ISO 14001 certification. Workshops on the theme of the environment are laid on at its children’s holiday clubs.

Best Western Hotels – Best Western Group:
The world’s largest chain of independent hoteliers plans to convert 15% of its hotels to the European Ecolabel within ten years. Eight out of 270 hotels in France already hold the label, including the Marina in Saint-Raphaël.

Club Med Village in Opio – Opio en Provence:
The Club Med Village of Opio en Provence, near Grasse, in Alpes Maritimes, is the first holiday village in France to obtain the European Ecolabel, for undertaking a series of actions aimed at reducing its environmental impact. Over 40% of its electricity supply comes from renewable sources, it has a high-efficiency air-conditioning system, uses low-energy light bulbs, the village is equipped with heat pumps and a system of heat-recovery chillers, and it has a selective waste sorting system in place.

Huttopia has developed a concept for camping in the countryside or in the mountains, in tents, chalets or caravans, on sites at the heart of nature. The Huttopia camping concept is based on a strong commitment to environmental preservation, in particular through the use of natural materials, accommodation built on piles, and respect for natural vegetation.

Ethic Etapes:
Since 2005, Ethic Etapes has put in place a sustainable development strategy for its network of 43 accommodation sites for young people. The strategy is set around three points:
- Environmental management of member establishments.
- Local economic development: revitalising desertified rural areas and developing tourist zones.
- Social practices: promoting tourism for all and combating exclusion.